SKILLS
EDUCATION
Bachelor of Science Degree in Computer Information Systems/Business Option, California State University Los Angeles, Los Angeles, CA June 2003
PROFESSIONAL SUMMARY
Seasoned marketing professional with extensive expertise in campaign management, marketing automation, and digital marketing strategy. Adept at leveraging a diverse array of marketing technologies to drive brand awareness, audience engagement, and revenue growth. Skilled in executing personalized, data-driven email and SMS marketing campaigns, optimizing performance through rigorous A/B testing and analytics. Proficient in translating complex marketing insights into actionable strategies, enabling the implementation of impactful MarTech solutions.
EXPERIENCE
Musical Demon
FOUNDER & DIGITAL MARKETING CONSULTANT, THOUSAND OAKS, CA
Oct 2024 -- Current
- Engineered interactive music tools including web-based guitar tuners, virtual pedalboards, and drum machines
- Built and maintain a multi-channel marketing platform using Klaviyo for email, SMS, and push notifications
- Execute automated and manual marketing campaigns across email, SMS, and web push channels to drive affiliate sales
- Manage complete technical stack including custom web applications, DNS configuration, and marketing automation infrastructure
Doctors Business Network
MARKETING LEAD, AGOURA HILLS, CA
Dec 2023 -- Aug 2024
- Reimagined our customer welcome journey by crafting warm, conversational emails that made new users feel at home
- Orchestrated our first true multi-channel campaign that met healthcare professionals where they were - whether in email, text, or social media - reaching over 10,000 busy professionals
- Tackled dropping engagement head-on by giving our tired email templates a fresh, modern look and smart testing strategy
- Partnered with our product team to simplify appointment scheduling so much that patient complaints dropped by more than half
Family Care Sabbatical
PRIMARY CAREGIVER, LA PUENTE, CA
Oct 2022 -- Dec 2023
- Took a planned career sabbatical to provide full-time care for my ailing father, managing complex schedules and critical decision-making under pressure
- Developed strong crisis management, empathetic communication, and organizational skills during this period
- Remained engaged with industry trends through continuous learning and networking to ensure a smooth transition back into the professional sphere
Allegion
MARKETING AUTOMATION MANAGER, CARMEL, IN
Jul 2021 -- Oct 2022
- Served as lead user for Adobe Campaign
- Provided training and support to global marketing teams
- Leveraged Adobe Analytics for campaign tracking and reporting
VS Media
DATA ANALYST, WESTLAKE VILLAGE, CA
Mar 2019 -- Apr 2021
- Created an automated dashboard using SQL and Tableau that saved our team from 15 hours of weekly report-running
- Led a team effort to smooth out customer pain points, resulting in customers spending 40% more with us over time
- Built a smart lead scoring system that helped our sales team focus on the right prospects
- Set up automated email flows