PROFESSIONAL_SUMMARY
Results-driven Email Marketing Specialist with over 9 years of experience in developing and executing successful e-commerce strategies with a focus on lifecycle marketing and customer retention. Highly proficient in Klaviyo and other ESPs, with deep experience in advanced segmentation, A/B testing, and template design. Possesses a solid track record in leveraging AI and data science to enhance customer loyalty and lifetime value (LTV).
SKILLS_DIAGNOSTICS
CERTIFICATIONS
- SQL: Data Reporting and Analysis
LinkedIn Learning, 2022 - Salesforce.com Development
LinkedIn Learning, 2022 - HubSpot Certification
LinkedIn Learning, 2022 - Preview Marketing w/ Anthropic Claude
LinkedIn Learning, 2024
WORK_EXPERIENCE_LOGS
Musical Demon — Owner Operator
- Developed and optimized automated email flows in Klaviyo.
- Designed visual assets and marketing materials.
- Managed technical email infrastructure and deliverability.
- Executed A/B testing protocols to maximize conversion rates.
- Analyzed campaign metrics to inform long-term strategy.
Doctors Business Network — Marketing Manager
- Increased new user activation by 40% through a redesigned onboarding email series.
- Designed and coded responsive HTML/CSS email templates for consistent rendering across devices.
- Improved engagement and conversion via rigorous A/B testing and content optimization.
- Streamlined scheduling and onboarding workflows using Calendly and automation integration.
Family Care Sabbatical — Primary Caregiver
- Took planned sabbatical to provide full-time care while maintaining professional skills through continued education.
Allegion — Marketing Automation Manager
- Led global Adobe Campaign implementation and optimization, achieving 99.9% platform uptime.
- Built multi-market workflow automations for 30+ audience segments and reduced campaign creation time by 50% with standardized templates.
- Improved deliverability from 85% to 97% through monitoring and authentication protocols.
- Managed data integrations (CRM, analytics, CMS) and trained global teams on QA/Litmus processes.
VS Media — Data Analyst
- Managed email marketing and automation to increase engagement and repeat purchases.
- Built SQL/Tableau dashboards and ROI reports to inform strategy and stakeholder decisions.
- Improved onboarding sequences and reduced 90-day churn through targeted lifecycle campaigns.
- Implemented A/B testing and HTML/CSS refinements to boost deliverability.
Additional Contract Experience
Roles at: McClatchy, Hallmark Labs, Guitar Center, Sage Publications, Dignified Transition Solutions, YP.
Focus: Email marketing, CRM, analytics, and marketing operations.
EDUCATION_DATA
B.S. Computer Information Systems (Business Option)